Pollards is pleased to announce that it will be sponsoring the 2010 National Franchise awards in association with Venture Marketing who publish the official journal of the British Franchise association.
 
Pollards have launched its recently upgraded version of PollardsDirect on-line ordering system that allows Franchisees to draw upon marketing collateral, print on-demand, design their own campaigns and track results whilst ensuring the corporate identification of the brand is secure. ‘The franchise marketplace has been very enthusiastic about this product because it can deliver real savings and better use of existing resource, in short it can deliver a better profit margin for the franchisor and helps the franchisee more effectively handle the marketing of their product or service within their region or market sector.’
 
PollardsDirect now has enhanced its stock control systems along with the introduction of a new marketing section that allows on-line design of products like never before. This along with its environmental carbon foot printing system which means that it is now possible to instantly know not only the monetary but also the environmental cost of every product Pollards produces.
 
The system is fast and delivers accurate information essential for today’s modern fast moving franchised organisation. As part of its commitment to the sector Pollards will be offering a special offer to members of the British Franchise Association during the time leading up to the awards in March 2010. For all franchisors with more than 10 outlets, Pollards will build and design a full PollardsDirect online web system including on-line design, marketing and carbon calculator completely free of charge.  
 
‘By taking advantage of this system and using our stock control and on-demand facilities, our clients have seen their expenditure on printed products actually fall and therefore deliver effectively better margins.’ Pollards has created a system that delivers an industry leading cost effective means of communicating your marketing message to your audience.